“It’s always such a pleasure and a challenge to reimagine a classic song in your own voice, and I consider ‘Fix You’ to be a classic,” said Musgraves. The film is a visual ode to the brand’s support of family farms, an initiative they’ve doubled down on by committing $5 million to young farmers over the next five years in the form of grants, scholarships, and long-term contracts with the restaurant’s suppliers.įor “A Future Begins,” Musgraves recreates Coldplay’s 2005 hit “Fix You,” a sonic bookend that provides a subtle nod to the film’s message of renewal and sustainability.
Its story arc is spun out of headlines–it’s expected that more than 400 million acres of farmland will need new farmers in the coming years, and with the average age of American farmers approaching 60, it’s abundantly clear that an influx of young talent is needed to reignite the nation’s agricultural future. “A Future Begins” tells the story of a young farmer who grows up and makes tracks for the big city, only to realize that the life he left behind was far more rewarding than his daily office hustle. It’s in this spirit that Chipotle tapped Kacey Musgraves to lend her voice to its latest animated short that sheds a light on the plight of family farmers nationwide. With that in mind, it’s no surprise that the genre’s artists have acted as music’s first responders in the face of a mounting problem: the steady erosion of local farming communities across the nation. The country music community has always had an intrinsic connection to America’s agricultural roots.
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